Identity DESIGN | PRINT DESIGN | WEB DESIGN

Loloi Rugs

Loloi Rugs has an incredible design aesthetic when it comes to their products, they needed and identity to match. The idea derived from the essential item to make a rug, a thread. The two lines interplay together to form a weaving of two threads. The red square was used as a differentiator, the large red block stood out among the crowd. The tag-like effect was utilized throughout all materials. The logo has stood the test of time, being the identifying mark for Loloi for over 10 years now.