NAMING | Identity Design | UX UI

Anon Wallet

Anon Wallet, a new introduction into digital wallets is an ERC-20 compatible wallet that is the first to offer exclusive asset-backed tokens. I was hired for this project that encompassed every aspect from beginning until development. Starting with research and competitive analysis the project moved into naming and brand strategy. I produced the UX & UI strategy and design and saw it through to development.

Research & Strategy

Starting with the research, it revealed that the audience targeted cared about a few important details: Simplicity, Function, Privacy & Anonymity. The naming ultimately landing on Anon Wallet, simple yet memorable. Anon has direct references to anonymity/anonymous along with being well steeped in the common vernacular of online communities, "anon" is recognizable by many. We developed a strategy along with the identity based on this idea.